Summary

In this episode, Jerry Vinci speaks with Kent Lewis about the evolution of digital marketing, the impact of AI, and the future of SEO and paid media. They discuss the importance of lean marketing teams, user-centered design, and conversion rate optimization in the senior living industry. Kent shares insights on how AI serves as a force multiplier for businesses and emphasizes the need for marketers to adapt to the rapidly changing landscape.

Learn More

• Check out NextNW - a new era of Northwest marketing
• Read Kent's thought leader content or book him for a speaking engagement on his website
• Connect with Kent J. Lewis on LinkedIn

Takeaways

• AI is transforming the marketing landscape, making processes more efficient.
• Digital marketing evolves rapidly due to the experimental nature of marketers.
• AI acts as a force multiplier, enhancing productivity and output.
• Conversion rate optimization can significantly impact revenue.
• Lean marketing teams are more agile and effective in today's environment.
• User-centered design is essential for effective marketing strategies.
• Data-driven decision making is crucial for success in marketing.
• SEO is not dead; it is evolving with AI integration.
• Paid media will increasingly rely on automation and AI.
• Versatile skill sets are becoming more valuable in marketing teams.

Chapters

00:00 Welcome to From Leads to Leases - a Senior Living Marketing Podcast

02:26 The Evolution of Digital Marketing

06:46 AI as a Game Changer in Marketing

11:57 Is AI the Silver Bullet for Marketers

15:11 The Future of SEO and AI

19:15 Will Paid Media Be Automated?

22:55 Downsizing the Agency Footprint

35:05 Doubling Conversions

37:12 Why Senior Living Websites Leak Leads

39:21 What is Senior Living is Missing?

41:31 How Senior Living Can Leverage Data