Mic Adam & Gillian Whitney for a lively chat about: Social Selling & the Art of Conversation. Truman Capote once said, “A conversation is a dialogue, not a monologue.” Which is precisely why the dreaded sales pitch on LinkedIn is so ineffective. Knowing how to be a good conversationalist is the secret ingredient to being successful at social selling. It's a pleasant and natural way for people to get to know, like, and trust you. Social Selling is a topic that Mic Adam is passionate about. He believes meaningful conversations attract people and build relationships… which eventually leads toward the goal of making the sale.