This week, Dawn meets with TripleWhale’s Head of Brand, Alexa Kilroy. She explains the most common pitfalls she has noticed with health and beauty brands in the eComm space and how to think more holistically about your performance marketing. Alexa also shares TripleWhale’s origin story and where they are headed next with their platform. Dawn and Alexa discuss their experiences being women in the eComm and tech space and the changes they’ve noticed over the past couple of years. Check out this episode to find out what concepts to be mindful of as an eComm brand owner.

 

Resources talked about in this episode - 

Check out Alexa’s Website - https://www.alexakilroy.com/ and https://www.triplewhale.com/

Follow Alexa on social media - https://twitter.com/AlexaKilroy // @alexakilroy on Twitter

 

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