When you're searching for an idea you want to build, this question – and more importantly, your answer to this question – is a game-changer. It's a direction-setter and purpose-igniter. So...

What's the change you seek to make for the people you seek to serve?

In this episode, we're shaking things up and going outside for a walk together. We're uncovering the change you seek to make by starting with the pain you seek to solve. We riff on the following questions...

A question for you

What's one insight or action you're taking away from this episode? I would love to hear and continue the conversation over a DM on Instagram: @theideascoach, or email: [email protected].

Did you enjoy this episode?

It would make my day if you shared this episode with a friend who would enjoy it too.

Resources mentioned in this episode

Seth Godin's book, This is Marketing

The Ideas Coach Club – never feel stuck again