Organizations aren’t wondering why the lack of women in sales is a concern anymore.

They’re wondering how this issue can be resolved. How can we attract more women to the sales field? Because — honestly — their insights are integral to the advancement of the industry.

Co-host of The B2B Sales Show, Lori Richardson, discusses this exact topic in episode #66. Lori is the president of Women Sales Pros, an organization obsessed with getting more women into sales and B2B leadership.

She covers:

• Demystifying the misconceptions about careers in sales
• How to prepare a job description that appeals to women
• How your company’s culture and values help to retain women sales leaders 

Thanks for listening to this episode of The B2B Sales Show, co-hosted by Lori Richardson, President of Women Sales Pros. Find Lori on LinkedIn and tell her you listened to the podcast! 

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.