Sell the Damn Service

70: You Can’t Automate Your Way Into Nothing Ever Going Wrong with Rachael Mueller


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In this episode, I’m joined by Rachael to talk about the difference between automation that actually supports your business… and automation that just creates more complexity.


We get into productizing service delivery, building systems that free up more time for client work (not less), the trap of over-customization, AI note takers, ClickUp experiments, and why you cannot automate your way into nothing ever going wrong.


Plus: boundaries, slow nomad life, and designing a business that actually supports the way you want to live.


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Sell the Damn ServiceBy Emylee Williams