Have you ever considered that the act of buying something new, is fundamentally an embrace of change?

In this episode of the Authentic Persuasion Show, we go into the profound impact of change on the buying process.

Think about the last time you had to switch brands, maybe it was as simple as choosing a different paper towel during the pandemic shortage. What emotions did that change evoke in you? How does this universal truth—buying equals change—affect your approach to sales and understanding your prospects?

Join me as we unravel the psychology behind this concept and how acknowledging the fear of change can revolutionize your effectiveness in sales.

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