In what ways does the fear of change impact our purchasing habits and decision-making processes? How do evolutionary survival instincts affect our decision-making in the modern sales environment?

Customers often perceive purchasing a new product or service as a risk and a venture into the unknown. Understanding this fear of change is crucial for sales professionals to effectively address and mitigate customers' concerns.

This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"

Discover the crucial connection between the fear of change and the art of sales, and the importance of guiding customers through the dangers and unknown risks associated with making a purchase.

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