Have you ever felt resistance from potential customers when trying to persuade them to make a purchase? What do you think are the underlying reasons why people struggle with change when it comes to making buying decisions?

For many, change equals danger. This fear can hold them back from taking a leap. As a sales leader, your job is not just to present features and benefits, but to address the fundamental fear of change deeply rooted in your prospects. It's about making them feel safe to overcome their resistance.

This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"

Join me as I explore the psychology of change, the impact of fear on buying behaviors, and the crucial role of sales professionals in guiding customers towards feeling safe and comfortable with change.

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