In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

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