In what ways does having scripted transitions benefit sales professionals? How can they effectively incorporate them into their sales conversations?

While building rapport is essential, it's vital not to linger too long in this phase as it can inadvertently lead to being perceived as just a friend rather than a professional. Find the right balance and learn when to transition to the more business-oriented part of the sales process.

This episode is an excerpt from one of my training sessions where I talk about building rapport.

For those who resonate with these struggles and are seeking a guide for mastering these transitions, this is a special guide designed to help nail down crucial scripts for a seamless sales process. Tune in now!

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