Zift Solutions, a Cary, NC-based provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, recently announced that it raised $70 million in funding.

I interviewed Gordon Rapkin, CEO of Zift Solutions. Gordon is a serial CEO, and it shows in his knowledge, experience, and insight. He is a 5X CEO.

The round was led by Investcorp Technology Partners (“ITP”) with participation from existing institutional investors Arrowroot, Oxx, SSM, and AshGrove Capital.

Zift will use the $70M to invest in its go-to-market engine, marketing awareness, new geographies, and in innovation.

It takes twice as long as you think to raise capital according to Gordon, but he saw improving SaaS metrics, win rates, and a repeatable sales process.

Gordon Rapkin’s LinkedIn: https://www.linkedin.com/in/gordonrapkin/

SaaS Fundraising Story: https://www.thesaasnews.com/news/zift-solutions-raises-70-million-in-funding

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