Path to Progress with Paul Heintzman and John Ackerman

#71: Against the Grain: Building a Brewery


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Adam Watson, co-founder of Against the Grain Brewery, tells us how Against the Grain has built a global brand based in Louisville, KY.

Some questions answered in this episode:

  • Why is your beer put into a four pack with tall cans?
  • How did Against the Grain get started?
  • What lead you to becoming a brewer?
  • What was the process of opening your own brewery?
  • What was the climate of the beer industry when you started?
  • Why is the beer industry more communal than others?
  • Why did you choose not only to be a brewery, but a restaurant as well?
  • How do you use your background in law to not only improve your brewery but to help other breweries in the community?
  • What are some big issues with Kentucky and National beer laws?
  • What are the benefits of being a microbrewery?
  • How has Bo & Luke helped you grow as a company?
  • What can the public expect from Against the Grain the the next year or two?
  • Have there been any big turning points in the company?
  • What would you say to a young person who wants to start a brewery?
  • How do you develop a new beer?
  • Where do you get ideas for new beers?
  • How do you judge a beer when you drink it?
  • What is the future of beer?
  • What is your next goal?
  • What was your goal when you started in 2011?
Last call:
  • What advice would your 60-year-old self give you today?
    • Take a vacation
  • What advice would you give to somebody who wants to be an entrepreneur?
    • Give all the fucks, care about everything
  • What is a book/documentary/podcast you would recommend?
    • On the Upside with Adam Watson
    • Making sense with Sam Harris
  • What is the best thing you spent money on in the last six months?
    • Tool tickets
  • What's your favorite thing to drink?
    • Lagavulin Scotch

Enjoyed this episode? Check out our episode with Ken Grossman, Founder & CEO of Sierra Nevada Brewing Co. Have any topics you want to be covered or amazing people you'd like us to interview? Let us know! You can email us at [email protected]. You can also find us on Facebook, Instagram, Twitter, and Linkedin. Please be sure to subscribe to our weekly mailing list at drunkenmoney.com/subscribe.

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Path to Progress with Paul Heintzman and John AckermanBy John Ackerman and Paul Heintzman

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