Since 2019 Runa Sabroe has been the Director Of Development at Wonderful Copenhagen, the official Tourism Department of the city. As one of the first cities on this globe, Copenhagen has decided to become carbon-neutral and in this green transition, they have made remarkable decisions in tourism. They called it: The end of Tourism. To change tourism in their city they made some bold choices.

For instance, since 2017 they have stopped promoting the city's main tourist attractions or the best season to visit. How are they leading the global debate on sustainable and innovative ways of tourism is what I talk about with Runa.

Watch or listen to this trailblazer who gives concrete examples of how tourism can become more sustainable and how to take the lead in this green transition!

Are you looking to boost your green transition and show leadership?

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