Brand Scientist and digital diplomacy advisor N. Chloé Nwangwu joins me on the podcast this week. Chloé is the founder of NobiWorks, a brand awareness consultancy, and a writer and researcher who has advised everyone from small island nations and the first refugee delegation to the UN to small, black-owned mom-and-pop shops. She's passionate about helping people overcome systemic barriers to visibility, influence, and success and bridge the gap to where they're meant to be. In this conversation, we talk about Chloé's experience as a mediator during the Yemen Civil War, the reality of invisibility taxes for underrepresented BIPOC and women-led businesses, her issues with "niching", and a different way to think about generating influence.