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#71 - It's Not Product-Led or Sales-Led: It's Both (Part 1) - with Mike MacFarlane
Mike MacFarlane, President and Founder of 3MG, joins us to point out trends when people buy software—starting with a "contact us" form, the introduction to freemium or gated software, and community-based buying and referral.
He noticed that the traditional sales process is dying and that a strong product adoption plus experienced success equals success. Learn more about combining the powers of PLG and sales in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Information that makes buying decisions at the tip of their hands - Mike: "A lot of people will sometimes make buying decisions before they even raise their hand, just based on the fact that they're going out and getting additional information on their own, and that information is so readily available."
"You have strong product adoption through kind of the PLG side of things, which can obviously lead to success. and then on the side of that as well, you can also have experienced support."
You can find out more about Mike in the link below:
- LinkedIn: https://www.linkedin.com/in/mikemacfarlane1/
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By Gary Amaral
5
11 ratings
Mike MacFarlane, President and Founder of 3MG, joins us to point out trends when people buy software—starting with a "contact us" form, the introduction to freemium or gated software, and community-based buying and referral.
He noticed that the traditional sales process is dying and that a strong product adoption plus experienced success equals success. Learn more about combining the powers of PLG and sales in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Information that makes buying decisions at the tip of their hands - Mike: "A lot of people will sometimes make buying decisions before they even raise their hand, just based on the fact that they're going out and getting additional information on their own, and that information is so readily available."
"You have strong product adoption through kind of the PLG side of things, which can obviously lead to success. and then on the side of that as well, you can also have experienced support."
You can find out more about Mike in the link below:
- LinkedIn: https://www.linkedin.com/in/mikemacfarlane1/