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In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment. 

Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores. 

Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.

00:00 Introduction and Guest Welcome

00:28 The Origin Story of 57 Végane

01:15 Transition to Vegan and Business Growth

03:44 Challenges and Lessons Learned

06:27 Marketing Strategies and Distribution

15:41 Working with Family

18:11 Target Audience and Market Perception

24:10 Team Dynamics and Future Plans

27:19 Conclusion and Final Thoughts

57 Végane Website: https://57vegane.com/

57 Végane on Instagram: https://www.instagram.com/57vegane

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LinkedIn: https://www.linkedin.com/in/sandydedeian/

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📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY