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Profit isn’t an outcome, it’s a choice. In this episode, John Smallwood sits down with Michele Williams, owner of Scarlet Thread Consulting and Metrique Solutions, and host of the Profit Is a Choice podcast. Michele is a trusted business coach and financial strategist who helps entrepreneurs gain clarity, master their financials, and design businesses that truly work for them.

Together, they cover practical strategies like reading your P&L with confidence, pricing without emotion, giving net profit a clear job description for taxes, reinvestment, debt, and owner pay, and using Michele’s “Lego method” to redesign your business so it finally supports the life you want.

Chapters:

(00:00) Introduction

(01:13) Early Lessons in Profit/Loss

(07:50) Losing Money, Boundaries, and Sustainability

(10:38) Separating Self From Business

(16:22) What Owners Must Track (And Why)

(24:29) Taxes, Reinvestment, Debt, Owner Pay

(31:24) Hiring, Accountability, and Culture Margins

(49:59) The Lego Method

After watching this episode, what's one boundary or policy you’ll implement this quarter to protect profit?

Connect with Michele on

Instagram: https://www.instagram.com/scarletthreadatl

YouTube: https://www.youtube.com/@scarletthreadconsulting8167

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