<p>How does an online DTC brand avoid detrimental conflict when opening a wholesale channel? What if that brand has no intention of closing its DTC business? There is a solution: transparency.</p> <p>Today’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy.</p>

How does an online DTC brand avoid detrimental conflict when opening a wholesale channel? What if that brand has no intention of closing its DTC business? There is a solution: transparency. Today’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy.

71: Tribalism and Omnichannel Brand Development with Stephan Drake, DPS Skis

Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!

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71: Tribalism and Omnichannel Brand Development with Stephan Drake, DPS Skis

71: Tribalism and Omnichannel Brand Development with Stephan Drake, DPS Skis