Knowing how to market your side hustle, getting it in front of the right people can be difficult. Even more so when your product or service and help different 'avatars' or 'personas'. It's made even more difficult when people start giving you advice as to which people you should target and get your message in front of.

So what do you do, how do you know what to focus on when you are getting mixed messages.

I've had that problem for a while now with one of my software products. In this episode, I chat about the struggles I've come across, how I've thought about them, and what I'm doing moving forward.

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