Why is it important for salespeople to prioritize listening over talking during a sales conversation? How does building rapport through listening contribute to successful sales conversations?

Effective sales conversations involve a talking ratio where you do 30-35% of the talking, while the other person does 65-70%. Remember, it's not about dominating the conversation or showcasing your sales pitch. It's about understanding the customer's needs and creating a connection built on genuine care and interest.

This episode is an excerpt from one of my training sessions where I talk about building rapport.

Learn how the art of active listening can enhance your selling effectiveness, even if you're still refining your sales techniques. Tune in!

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