How does active listening contribute to successful sales interactions? Why is it important in a sales role?

As sales professionals, it's essential to prioritize the prospective customer's needs and concerns over our own. By demonstrating genuine care and interest in their success, we can create a sense of safety and trust in the relationship.

This episode is an excerpt from one of my training sessions where I talk about building rapport.

Tune in as we explore the role of active listening and the next steps in the journey towards empathetic and impactful sales communication.

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