Here’s the big idea: The value of marketing is defined by sales. 

This truth has taken me a long time to verbalize, but it’s become very obvious to me now.

In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about… 

• The evolution of ABM and #FlipMyFunnel
• Two things marketers need in order to contribute to revenue
• The metrics that marketers should care about

 

Check out Yaag’s books, like The Revenue Marketing Book, here.