In what ways can a salesperson ensure that the other person feels genuinely cared for? Why is it important for salespeople to spend ample time asking questions and truly understanding the needs and concerns of their potential customers?

Empathy is about discovery and fact-finding. It involves asking questions, probing, and analyzing to get to the heart of the matter. Asking questions and showing genuine interest in the customer is key. If you're solely focused on touting the greatness of your offering without considering the customer's needs, they may not feel valued or understood.

This episode is an excerpt from one of my training sessions where I talk about effective empathy.

Tune in to the episode for more insights on mastering empathy in sales conversations.

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