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718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott
David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped […]
The post 718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott first appeared on Marketer of the Day with Robert Plank.
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By Robert PlankDavid Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped […]
The post 718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott first appeared on Marketer of the Day with Robert Plank.