Last week's episode focused a lot on Brand New ... this week's is all about the better band: Shone! Ok, not really. But we do touch a little on the marketing strategies of a variety of bands and when and where "viral" marketing actually makes sense. We also look at if we think Jesse Lacey could parlay his band's success into a solo career and what that might sound like. We then have a good discussion on Zane Lowe joining Apple and what that could mean for the music industry, Apple's products and services, and the ramifications on how we consume music. This was a fun one.

Show Notes: absolutepunk.net/podcast/72

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