Join me and Frankie Kearns, co-founder of THE PARK BREWERY LTD that was founded with the aim of making small-batch, high-quality, flavor-packed ales.
After a successful crowdfunding campaign in 2018, they were able to nearly quadruple the capacity of the brew kit, move to bigger premises and take it to the next level.
I loved talking to Frankie about the business:
✳️ Coming up with the brand name and what it means to her?
✳️ Brand values
✳️ Building a brand through WOM and sampling?
✳️ What is important to her when it comes to thinking about the customer?
✳️ What marketing is working for the brand?