The social media landscape is evolving—again! In this episode, Shiv dives into Bluesky and its game-changing AT Protocol. What is it? How does it work? And why does it matter for marketers and brands?

We’ll break down:

✅ The AT Protocol & its decentralized approach

✅ How it differs from traditional social media

✅ Opportunities for marketers on Bluesky

✅ The future of social media & user control

Is decentralization the next big thing in social media? Tune in to find out!

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(00:00) Intro

(00:49) What is Authenticated Transfer or AT Protocol?

(02:07) How does AT Protocol work?

(03:42) How is the AT Protocol Different from Traditional Social Media?

(05:16) How Can Marketers Expand Their Brand Presence on AT Platforms like Bluesky?

(07:28) How Could the AT Protocol Change Social Media in the Future?