None of the “sexy” and big risks your favorite influencers are taking are real. Your big payoff will come through investing your time and energy in your work, then investing those profits. This week on The Unicorn Perspective I chatted with longtime friend and digital marketing wizard Ezra Firestone about deliberately building audiences and finances through consistency, the UFC, Formula 1 racing, how Joe Rogan has built his empire, and more. 

About the guest:

Ezra is the CEO and co-founder of a massive cosmetics line called BOOM by Cindy Joseph, CEO and Co-Founder of Zipify Apps, a SAAS company focused on Shopify. He also founded Smart Marketer, which is an industry leader in digital marketing. 

Connect with Ezra on Instagram: https://www.instagram.com/ezrafirestone

What you’ll learn:

• The benefits and pitfalls of being very disciplined
• How startups can no longer be nimble when they reach a certain size
• The difference between “I’ve got something and I wanna make it better” customers versus “I’ve got nothing and I want something” customers