Mike MacFarlane, President and Founder of 3MG, joins us to explain how to mesh the sales and PLG worlds together. First, you must really understand your requirements, define 2 to 3 key scenarios you need to accommodate, and buy with experience in hand. Learn more about the strategy for combining PLG and sales in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.

HIGHLIGHT QUOTES

Have clear objectives and requirements for your product - Mike: "Going through and making an evaluation on a MarTech platform, making an evaluation on a campaign execution tool, before you even start going through and engaging in that sales process, take some time and sit down and figure out what are you trying to solve for?

"What are you hoping that these tools can do? Because the better you can articulate that in a sales process, the better you can articulate that as you're using a product, the more valuable that's going to be for you because you're obviously making a stronger decision."

You can find out more about Mike in the link below: 

• LinkedIn: https://www.linkedin.com/in/mikemacfarlane1/
• Normalize the Buying Process - https://www.3mg.ca/offer