Today’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.( NOTE: The panel takes place on Tuesday, Jan. 29, at 2:15 pm, in the Denver Convention Center conference center, room 401.)

If you’re operating a specialty brand, lifestyle brand, or specialty retail operation today, every single word and concept in that title should be on your radar in securing a kick ass 2019!