Matt and Alper revisit the low-hanging fruit, the clients' perennial favorite question: "I have a surprise presentation coming up in a few minutes, what are the quick things I should do first to get the biggest part of the improvement?"

Hint: They are: 1. Answer the Three Questions, 2. Follow a simple story structure like "man in hole," 3. Make sure your headlines match your message, and 4. Use the "build" animation.

And just to confirm, no actual horses were harmed in the making of this podcast.