Many growth-stage companies make mistakes when it comes to pricing and packaging. If you’re losing sales and experiencing negative brand impressions, maybe it’s time you took a good hard look at your pricing and packaging. For starters, are you focusing on value or cost? 

In this solocast, Jim Barnish details simple solutions to rethink pricing and packaging for companies committed to growth. 

Some of what Jim gets into: 

• Value-based pricing: Customers don't care about your cost structure or your margins. They care about achieving their desired outcomes at a fair price.
• Packaging challenges: Trying to align your offering to what customers perceive the value to be. 
• Company Self-awareness: Understanding the competitive landscape (pricing, brand, etc.) and your place in the market. 

About The Dirt Podcast 

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please SUBSCRIBE.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. 

Website: https://www.orchid.black 

LinkedIn: https://www.linkedin.com/company/orchidblack/ 

YouTube: https://www.youtube.com/@OrchidBlack 

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