In this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers.

Discover how Christina:

✅ Turned her Lebanese & Palestinian roots into a powerful brand story

✅ Built a direct-to-consumer olive oil business in a competitive market

✅ Partners with Fair Trade Lebanon to empower small cooperatives

✅ Aims for B Corp certification while maintaining premium quality

✅ Uses storytelling to create a purpose-driven brand

If you love stories about entrepreneurship, heritage, and social impact, this episode is for you!

Use promo code RECTIFIED for a special discount on Toon Olive Oil.

Toon’s Website: https://toonfoods.com/

Toon on Instagram: https://www.instagram.com/toonoliveoil/

Toon on TikTok: https://www.tiktok.com/@toonoliveoil

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

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📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY