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We’ve been fed this idea that hustling harder = success (thanks Capitalism). More hours, more launches, more energy poured into the business. I lived in that identity for way too longgggg and let me tell you, it nearly broke me (more mentally than physically tbh)

In this episode, I’m sharing the story of my toxic relationship with hustle and 'doing more' and the exact moment I realised the grind wasn’t the answer. You can work your ass off but if your identity is rooted in doubt, fear and scarcity (like how mine was)… all the hustling in the world won’t change your results.

Here’s what we’ll cover:

• How my “hustle identity” showed up in business (and how it might be showing up for you too)
• Why more strategy and effort didn’t equal more sales
• The identity shift I had to make to attract consistent results without burning out