• Everyone claims they want to provide a great customer experience and then their actions don't match their words
• We have a bias in our CX Strategy that get sin the way of seeing the entire customer Journey from the customer POV
• We hire people then brainwash them into thinking they now work for the greatest company on earth with the greatest products and services. We do not train them to be curious about customers in a way that will uncover value
• This is why he created Value Selling
• 2 things you can start doing immediately
  • Ask Why
  • And listen well enough to use your customers language.

Connect with Chad Sanderson on linkedin and on twitter