Just because a business appears to be 'popular' on Facebook, it doesn't mean it is a successful business. I have seen many 'popular' businesses on Facebook fail in real life. I see businesses that are currently 'popular' on Facebook and know they are failing to make a go of it. It is all a reminder that 'popularity' on Facebook does not always equate with a business being a success in real life. Yet I see this misconception growing, especially in smaller communities. Having only your friends, your clique, and your family, like you on Facebook is not the same as real customers coming through your doors and spending money.