What distinguishes an "easy deal" from a challenging one in sales, and why should sales professionals aim for the latter?

It's crucial for sales professionals to not give up too easily. Instead of taking surface answers at face value, you should dive deep into the empathy step and address objections with skill and understanding.

This episode is an excerpt from one of my training sessions where I talk about empathizing for success.

Tune in to the full episode for more insights on leveraging the power of "no" in sales. Remember, authentic persuasion, when used in the right way, can lead to success!

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