In what ways can sales professionals effectively respond to customer skepticism? What role do ethical behavior and professional standards play in the sales process?

Understanding that genuine persuasion is about helping people and not just making a sale can transform how we approach sales and build authentic customer relationships.

This episode is an excerpt from one of my training sessions where I talk about empathizing for success.

Learn how ethical sales practices can change the game, and why saying "no" to the wrong fit is as crucial as saying "yes" to the right opportunity.

Become a Certified Authentic Persuader

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