When responding to a crisis, you have two choices. 

You can let the crisis just happen to you.

Or you can take control and meet the crisis head-on.

Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option. 

When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world. 

Now they’re 100% B2C.