How do you provide great customer experiences to a market wary of your industry?

Show up authentically. 

Your customers need to know you have their interests at the core of what you do. 

In this Takeover episode, host Ethan Beute speaks with Paula Hayes, President & CEO of Hue Noir Cosmetics. 

Paula is on a mission to change the face of beauty by putting multicultural women at the center of the modern beauty movement.