At the 2025 ATC event, one of the breakout sessions featured an engaging conversation on employee storytelling. Jamie Holder from MUFG Retirement Solutions interviewed Athanasia Corso from Network Insurance House, both of whom use VideoMy to amplify employee voices.

During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer branding content — even while managing organisational changes, limited resources, and evolving EVPs. This blog distils their insights into practical lessons for talent acquisition professionals looking to leverage authentic employee storytelling effectively.

Episode Highlights:

• [00:00:02] Introduction and session context — storytelling and employee voices
• [02:00] Challenges faced after company merger impacting EVP priorities
• [03:00] How a modest budget was creatively reallocated to launch a pilot program
• [05:00] Overcoming skepticism and securing permission to engage employees
• [06:00] Collaboration strategies with marketing to ensure alignment and shared goals
• [08:40] Building the EVP from the ground up via workshops and employee engagement
• [10:00] Choosing authentic employee advocates and crafting open-ended questions
• [12:00] Surprising ease and effectiveness of the VideoMyJob platform
• [13:30] Cultural insights uncovered through employee stories
• [15:30] Reflection on participant engagement challenges and how to improve
• [16:30] Comparison of resource and time efficiency between traditional filming and video platform
• [19:30] Advice for talent leaders facing resource constraints — leveraging what you have
• [23:30] Strategies for content amplification across social and career channels
• [26:00] The future role of employee storytelling in talent and culture strategy

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!