The demand for new healing modalities is growing, #yay, but it's taking buyers longer than ever to purchase. In today's episode, Molly shares some trends that will continue in 2026, both collective consciousness trends, and business trends. In this episode, you'll hear all about how:

• Sales cycles now require 15 to 20 quality touches before a purchase, reflecting a shift to longer buying journeys and deeper customer nurturing

• Authenticity is critical as AI usage becomes baseline and no longer differentiates brands

• The wellness industry is expected to grow by 8% through 2027, driven by increased out-of-pocket health spending even in a tough economy

• 2026 is predicted to be the "year of community," focusing on consistent, authentic presence to build trust amid a "trust recession"

• The current era is about "making the rules" that fit your unique style and business design, moving past rebelling against old norms

✨ WHAT YOU'LL LEARN

In this episode, you'll discover:

• The "Golden Rule" of messaging that changes everything about how you communicate your work

• Why words like clarity, confidence, and alignment can actually disconnect you from your audience

• The quick language shift that turns invisible magic into visible, sellable transformation

• A simple reflection exercise you can do right now to strengthen every piece of content you create

💬 MENTIONED IN THIS EPISODE

Episode 44 - Have we explained the rules? Mia's story (Emma's podcast mentioned)

https://podcasts.apple.com/us/podcast/not-just-lessons-from-our-animals/id1735966196?i=1000736612375

🎟 Join me for Aligning Your Essence workshop — with me and Carissa Schumacher - to hear a full report of all things 2026 and how to set yourself up for flow in this "one" year 👉 Reserve your seat here: [insert link] https://mollyhamill.kartra.com/page/Zra193

🌕 CONNECT

🎧 Listen to more episodes of Not Your Basic Biz for grounded strategy, energetics, and high-impact conversations on building a business that fits your design. 📩 Join my email list for workshop invites and personal behind-the-scenes insights. www.mollyhamill.com 📸 Say hi on Instagram: [@mollyhamill]