Juma Bannister & Gillian Whitney chat about: Crafting a Video Content Strategy. It’s not enough to just create video content for LinkedIn. Instead we need a video strategy that aligns with our business goals, builds our brand, and attracts our ideal customers. Juma Bannister is a pro when it comes to creating useful video content. He knows how to strategically use livestream and recorded video to create content that helps us power up our videos.