Could your digital marketing strategy use a makeover? You don't have to be a digital marketer to be into digital marketing.

In this episode of the Guava Girl Podcast, Isabella talks about her history and experience with content consumption, dipping her toes in the world of SEO (search engine optimization), the concept of time in the market versus timing in the market, the value of expanding your online brand into new communities, optimizing your platform familiarity, and leveraging your existing business relationships into new opportunities.