Felicia Pennant is, in my friend Madison's words, the real deal. After speaking with her for an hour, I'm inclined to agree.

A self-confessed book worm as a kid, she shares her journey from hiding out in the library to leading the line with the seminal football and fashion platform SEASON zine.

Felicia highlights the importance of adding value through her work whilst providing a platform for others to share theirs, how knowledge and confidence go hand-in-hand and why the presence of ego in a creative isn't such a bad thing.

All that and more whilst sipping on a Diet Coke!

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