Check this out: 75 percent of people think they're not living up to their creative potential, and we’re a whopping 96% less creative than we were as children. Luckily, this episode’s guest is sharing tons of good stuff on being more creative and finding big ideas. 

Samuel Sanders is an award-winning entrepreneur who has seen innovation, creativity, problem-solving, and ideation in action at many different levels, from a Fortune 500 company to an Inc. 5000 fastest-growing company to incubators. He also co-founded the company Wundershirt, which did plenty of cool things, including selling athletic training clothing to Olympic athletes preparing for the 2016 Olympics. Today, Samuel runs Heard, LLC, a software application helping governments and large companies get targeted and reviewed feedback from their citizens and employees to improve their decision-making. 

Now it’s your turn. Samuel’s debut book, Your Next Big Idea: Improve Your Creativity and Problem-Solving, provides tools for you to amp up your creativity, solve problems, and figure out ideation so you can turn those seedlings of ideas into real, tangible things.