Learn how effective innovation governance and customer discovery drive sustainable growth. This episode explains why leadership involvement, clear innovation charters, and strategic steering committees are critical to keeping innovation aligned with long-term business goals. Explore how organizations identify unmet and unspoken customer needs through ethnographic research, contextual inquiry, and early-stage discovery methods. Discover how moving beyond surface-level feedback enables teams to uncover root problems, escape incremental thinking, and design breakthrough solutions that deliver real customer value.