Jenn Lisak, Founder of Sapphire Strategy, joins me for a conversation around leveraging language, networks, and content to grow your business.

 

The Power of Language

 

• Being intentional about the language you use to attract clients
• Avoiding apologetic language to justify your pricing
• Using numbers and data to support your proposals
• Creating conversion paths on your website

 

 

Creating the Right Content for Your Audience

• Marketing trends come and go
• Know your audience
• 65% of people are visual learners
• 30% are audio learners
• 5% are kinesthetic learners
• Your website creates people's perception of your business

 

Creating a Solid Network 

• The importance of building your referral networks
• Getting involved with NAWBO and Pass the Torch for Women
• Asking for advice from experienced members of your network
• Mentoring and paying it forward

 

Links and Resources 

Sapphire Strategy

NAWBO

Pass the Torch for Women