There are so many tips, tricks, and tactics that promise to make your business profitable overnight. But somewhere in between marketing and closing the sale, we forget the people we’re selling to are people, not avatars. 

 

On today’s episode, Pat Flowers, shares what it feels like to be on the receiving end of this—when you don’t fit anyone’s ideal customer persona. I coach her through tapping into her audience’s needs and motivations and building a brand message for her passion-fueled product-based business.

 

On this episode we discuss:

• The power of asking for what you want,
• Why you have to take the time to get to know who’s already in your audience,
• Breaking through the noise of online marketing advice,
• Tapping into your customers’ emotions before and after they buy from you, and
• How to sell what you’re passionate about.

 

If you're listening and enjoy the show, would you please consider giving us a review? Simply head to Apple Podcasts, search for the show, and leave a comment on why you tune in. Thank you!

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.